We beautify lives

Our history

Prebel is a Colombian company with more than 84 years in the market, founded by Mr. Constantino Martínez. We stand out as an integrator of knowledge and technologies, leveraged on a system of expertise in the personal care and beauty industry, with the purpose of improving people's quality of life and supporting them in their definition of beauty.  

Throughout our history, we have forged our identity through solid values and ethical principles that drive us towards our ultimate purpose: Beautifying Lives. 

In our beginnings, we had the honor of representing recognized international brands in Colombia, including Jean Patou, Elizabeth Arden, L'Oréal, Nina Ricci, Max Factor, Helena Rubinstein and Clairol for the manufacturing and commercialization of their products. 

Our business strategy is focused on penetrating the U.S. market and strengthening our presence in Latin America, consolidating our position as a CDMO. 

Currently, in Colombia, we represent both our own brands as well as multinational companies, in addition to manufacturing cosmetic and personal care products for leading companies worldwide.

Our Core Purpose

“Embellecemos Vidas.” or "Beautifying lives" is the core purpose that inspires us along with our knowledge and experience, it drives us to co-create a humane and inclusive workspace in which the quality of life and development of our employees are the protagonists. It is a purpose that commits us to improve the world we all share. 

What makes us different

We have 3 locations at the service of our customers

Commercial and Administrative Facilities

Calle 10 Nº 58 - 59
Medellín, Antioquia, CO

Production Plant

Carrera 59 Nº 10 - 131
Medellín, Antioquia, CO

Rionegro Plant

Kilómetro 1.5, Vereda La Galicia Rionegro
Antioquia, CO

Our Values

As a company, throughout our history we have built our identity founded on values and ethical principles, which are our fundamental pillars by which we are governed and, in turn, are drivers of our core purpose of BEAUTIFYNG LIVES. 

We relate to each other with respect and empathy

I value diversity and promote inclusion.
I listen, communicate assertively and take an interest in others. 
I recognize the achievements and virtues of others.

We serve with passion and commitment

I work with pleasure and enjoy what I do.
I diligently manage and meet my objectives.
I understand the needs of my customers and clients.

We generate value through innovation

I generate ideas that contribute to continuous innovation and improvement.
I am flexible, open-minded and embrace change.
I apply digital thinking and utilize technology throughout my work.

We are committed to profitability and sustainability

I take care of human talent as the cornerstone of the company.
I work for the economic sustainability of the company.
I carry out actions that contribute to the well-being of the environment and society.

Expertise and knowledge are our trademark

I build, manage and share knowledge.
I deliver products and services with the highest quality standards.
I strive to be the best in my field.

Our people

At Prebel, our greatest asset is our human talent. From operational processes to administrative tasks to marketing initiatives, we boast a diverse and committed team that drives our core purpose: Beautifying Lives. We acknowledge the importance of each member of our team and we are proud to have a work environment where everyone's contribution is valued.  

Therefore, for Prebel, corporate social responsibility reflects the commitment to beautify the lives of people and our stakeholders, that is why we have outlined four programs  